Weleda

Weleda

An exploration of Weledas transparency and naturality, expressed through blur l La transparence et la naturalité de Weleda illustrée à travers le flou

An exploration of Weledas transparency and naturality, expressed through blur l La transparence et la naturalité de Weleda illustrée à travers le flou

Services

Services

Digital

Digital

Print

Print

Art Direction

Art Direction

Client

Client

Weleda

Weleda

Location

Location

Paris, France

Paris, France

Year

Year

2025

2025

Info

Info

Personal interpretation of Weledas new serums, inspired by the brands expertise and its deep-rooted relationship with nature, shaped through research and formulation. This project explores the contrast between the intrinsic transparency of the compositions and visual blur. A duality that reflects the clarity of the ingredients while introducing an aesthetic dimension where blur becomes a way to reveal transparency, in harmony with Weledas values.

Personal interpretation of Weledas new serums, inspired by the brands expertise and its deep-rooted relationship with nature, shaped through research and formulation. This project explores the contrast between the intrinsic transparency of the compositions and visual blur. A duality that reflects the clarity of the ingredients while introducing an aesthetic dimension where blur becomes a way to reveal transparency, in harmony with Weledas values.

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